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Ignore Traditional Branding Advice — This Is How You Authentically Stand Out in a Noisy World
Build your reputation by running your own race.
I’ve been a full-time content creator for the past three years.
I built an audience of over 70k followers on Medium, serve 35k subscribers through my newsletters, and run a community with over 10k writers.
Just like most creators, I didn’t build any of this by following a masterplan. It happened step by step.
I started to share my thoughts, knowledge, and expertise online because I was curious. I wanted to see if content creation could be my thing, and writing felt like the right medium to explore.
I didn’t have a job in marketing or previous experience that helped me make smart decisions, so I built my business and brand by making lots of mistakes along the way.
When we talk about branding, most people think about logos, slogans, typography, or packaging, but that’s not what branding is. At least not for creators and creative entrepreneurs.
For us, part of branding is the sum of impressions we make on our (desired) audience.
According to Marty Neumeier, author of The Brand Gap, your brand is a result:
