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I Constantly Use MrBeast’s Strategies to Grow My Business — Here’s How

3 psychological biases you won’t be able to unsee anymore

Sinem Günel
The Startup
Published in
11 min readFeb 13, 2024

Screenshot by Author, MrBeast on Youtube

In 2012, Jimmy Donaldson was a regular 14-year-old guy.

Today, he’s running the world’s second most followed YouTube channel known as MrBeast.

While some assume he was lucky to produce viral content early on, Phill Agnew, host of The Nudge podcast, figured that Jimmy made smart moves early on.

Even in some of his earliest videos, he leveraged powerful psychological biases that helped him gain popularity and attract millions of viewers.

If you want to learn how to capture and keep attention, you can spend an enormous amount of time dissecting his work and strategies.

Luckily, you don’t have to spend dozens of hours watching him cut a table in half, put thousands of rubber bands on a safe, or read the longest existing English word.

Here are the most popular biases MrBeast is using and how you can leverage them:

The more you invest, the more valuable it feels.

According to the Input Bias, we value things more when we know they cost a lot of time, energy, or money.

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Sinem Günel
Sinem Günel

Written by Sinem Günel

Digital Writer, Entrepreneur & Educator. I help you build a business you love. Grab 15 Writing Tips for Faster Growth: https://mwa.kit.com/15tips

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