Hi Bill Skowronski ! Thanks for your thoughtful response!
You are completely right, the way how businesses can properly use TikTok is not covered here, that was not the aim of this article. However, I will publish a few “How-To’s” and best practices in the upcoming weeks as I am convinced that hopping on TikTok right now can be a huge chance for many people and business.
And of course, you need to validate whether the platform itself is relevant for your specific business and target group. That’s something you should do for any platform or marketing activity that you approach.
Thanks for reading and sharing your thoughts!