Everything You Want in Business Is a Relationship Away

There’s a shortcut to getting what you want.

Sinem Günel
Entrepreneurship Handbook
6 min readAug 25, 2020

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Last week, my partner and I decided that we need to take professional photos for our website.

Two days later, I joined the first karate exam of my 5-year old sister. As it was a special occasion, the club hired a photographer. During a break, my mum introduced me to her because they already knew each other from previous events.

It turned out that she moved to the city only a few months ago and was about to start a photography business soon.

She told me that she wants to picture events and families and I offered to connect her with some event organizers in the city. And I also told her that I’m looking for a photographer to take pictures for my website.

She immediately offered to take some pictures of my partner and me for free.

Even though I told her that we’d be happy to pay her, she insisted on doing it for free if she could use the images in her portfolio.

So we exchanged phone numbers and agreed to meet for a coffee to discuss the details of the photo shooting.

After our conversation, she told my mum how happy she was about meeting me. Back at home, I told my partner how glad I was about meeting her.

Win-Win.

Relationships Can Be the Secret Sauce

Even though I’m not an introvert, I never enjoyed asking people for help.

Independence is one of my core values and for a long time, I believed that asking someone for help would equal dependency. Yet, I was wrong.

Today, having a supportive social circle, being well-connected, and asking people for help is the greatest accelerator for my success, happiness, and wellbeing.

When my partner and I started our business, our first significant revenue was the result of an existing relationship.

Three years ago, my partner coincidently met the mayor of his home town whom he already knew for a long time. He told him that we were hosting personal development workshops for students and asked if we could also do some seminars in his home town.

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